Confused about going online? Here’s a road map.
September 1, 2011
Filed under Tip of the Week
Are you itching to move your journalism program into the 21st century? Has your print budget evaporated, leaving you wondering how you’ll deliver the news even if you can’t deliver a paper?
It’s time to go online.
Don’t panic. It’s not that hard. Plenty have others have plowed the same ground, and the Journalism Education Association has cultivated the best of what they’ve learned.
At last year’s conference in Anaheim, JEA’s Digital Media Committee resolved to create a guide for high school media programs. Aaron Manfull, the committee chair, said they reviewed more than 300 posts on the JEA listserv, synthesizing the best of the bunch into 13 categories:
Planning, platform, curriculum, social media, staff structure/planning, advertising, content, comments, Google Docs, law and ethics, publicity/marketing, analytics and tools.
The result is a trove of practical information that will take you from start to finish.
To get going, click on this link.